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Case studies (selected)

The links embedded in Case Study titles will take you to the main product. Some products can be complemented with video or stategy/teaching note materials, also available on the respective website.

 

The internationalisation of Redbubble: E-Privacy impacts on a Third-Party marketplace strategy ”. Case Study forthcoming.

"The expansion of Alibaba Group into the European Single Market", by Sofie Blondé, Lynn Van Oproy, Mathijs Wouters, Jenny Hillemann, Vrije Universiteit Brussel, and Gabriele Suder, University of Melbourne. Editing co-authors: Gabriele Suder and Johan Lindeque. In: Suder and Lindeque (2018) Doing Business in Europe Third edition, https://uk.sagepub.com/en-gb/eur/doing-business-in-europe/book257560 .

"Rosé marketing: Is ‘artisan tradition’ disruptive?" In: Suder and Lindeque (2018) Doing Business in Europe Third edition, https://uk.sagepub.com/en-gb/eur/doing-business-in-europe/book257560 .

"PEGAS: ‘riding’ the ex-communist bike across Europe and beyond- the story of a small Romanian business growing international at high speed", by Monica Riviere and Gabriele Suder,  In: Suder and Lindeque (2018) Doing Business in Europe Third edition, https://uk.sagepub.com/en-gb/eur/doing-business-in-europe/book257560 .

"Airbus: Brexit and the trans-European business catalyst", In: Suder and Lindeque (2018) Doing Business in Europe Third edition, https://uk.sagepub.com/en-gb/eur/doing-business-in-europe/book257560 .

"The GVC for coffee and its high consumption European market: Coffee cultures and segments", In: Suder and Lindeque (2018) Doing Business in Europe Third edition, https://uk.sagepub.com/en-gb/eur/doing-business-in-europe/book257560 .

"Doing Business in Europe: the case of FedEx", with MSc students Henrie, A., Passarelli, F., Sangha, J., and Vasileva, T., European Case Clearing House (ECCH) 2013, Case Study and Teaching Note, Reference no. 313-123-1 and 313-123-8.

"Expanding event management across and beyond Europe: the MCI group", Co-author Mady Keup European Case Clearing House (ECCH) 2011

"The Europeanization of Marimekko - International Growth and Single Market effects", G. Suder, ECCH 2010

"The European market for Schunk: An audit of Europeanization" Co-author Matthias Poguntke. ECCH 2010

"Microsoft and its UNHCR partnership: Pro Bono Publico", Nina M. Nicholas and G. Suder, European Case Clearing House (ECCH) 2008 (Philip Law Award- ECCH) also published in: International Management 2e by Ch. Deresky, Pearson and in: Business Ethics and Corporate Responsibility by Griseri and Seppala, Cengage

“Blending wines? The EU’s rosé policy and its global competition.” and other cases, in : Doing Business in Europe, First and Second Edition, Sage Publications, 2007 and 2011.
"Riviera Radio (RR): Developing a Market in a Highly Diverse Community", in: Keegan, W. & Alon, I. Rollins University and Harvard Business School, "Global Marketing Management". 8th. Ed. Prentice Hall. 2008 and 9th edition, 2013.
"Airbus: A Catalyst of European integration", Doing Business in Europe, Sage 2007 and 2011 (new updated version forthcoming)
"Altran: Launching a Corporate Representation Office in Brussels", also Sage 2007 and 2011.
"Synops6 International: A company at the service of companies", Sage 2007
"Exporting high segment wine to Europe: Early internationalization of an old Lebanese winery with a new management" (Domaine des Tourelles) , Sage 2007
"Microsoft and the Lisbon Dialogue: Accelerating the EU institutional agenda" Co-author Vojtech Jirku, Microsoft International , Sage 2007
"The Case of Schneider Electric: Industrial marketing in Europe, a pack solution?" , Sage 2007
"Coming to Europe - Experience from Dari Couspate", Sage 2007
"Breaking the ice: How to sell a business development strategy in Greece" (Crisp Technologies), Sage 2007
"Springer goes East", Sage 2007
"Carrefour and the challenges of enlargement", Sage 2007
"SMEs benefit from institutional initiatives" (EuroInfoCenter) , Sage 2007
"When the Volvo Group implements its industrial relocation", Sage 2007
"Consulting in Estonia : Bridging East and West: East Partners" (M. Seppala), Sage 2007
Editor ; author of Teaching Note
"Auditing in Europe" (Dirk Feldhausen, BWI) , Sage 2007
"EU Transport Policy and the Europeanization of a Business" (European Commission DG Transport and JRWest) , Sage 2007

"And Piglet, too! A Case of Unintended Consequences in Agricultural Policy." European Case Clearing House 2004

"Geopolitical Management: The Case of Eurocopter." European Case Clearing House, Cranfield 2001

"Microsoft: A Case in Cross Company Transformation." Co-author J. Michael Payte,
Thunderbird International Business Review Vol. 48(4) pp. 555-596 July - August 2006.

...and more - list available upon request